Macon Hardwood is a small but mighty hardwood flooring supplier that serves big box retailers, contractors, and flooring distributors, with annual revenue of 30M+. With increased competition in the B2C space, they wanted to further focus on their high-value customers. The goal of the website refresh was to position Macon Hardwood as a large-scale B2B flooring supplier with abilities to fulfill orders by the truckload. We also added an extensive content library with a dynamic search function that helped to drive organic traffic and leads.