Established in 2017, Core & Main is a leading distributor of water, sewer, storm drain and fire protection products in U.S. After splitting off from a larger company, they were left with a technologically stale website and a muddled brand identity. We led a 2-day workshop with C&M’s leadership to identify business needs and create a blueprint for how all inherited systems would work together to serve the customers. The website redesign played a key role in helping Core & Main showcase their new offerings and establish authority in a competitive market.